Burn or Balm?: Exploring University Students' Experiences With Social Media During the COVID-19 Pandemic

The impact on perceived burnout experiences among university students from the intensification of social media use during the earliest phase of the COVID-19 pandemic is not yet fully understood. In total, 516 university students (430 females) in a midsized city in Ontario, Canada completed one online survey that explored student characteristics (i.e., personality, life satisfaction, perceived stress, and basic psychological needs) as well as frequency and perceived purpose of social media use. Approximately 80% indicated an increase in their social media use with iMessage/Text messaging, Instagram, and Snapchat being the three most frequently accessed platforms. Social media use was associated with higher levels of perceived stress, extraversion, satisfaction and frustration of psychological relatedness needs, and frustration of competence need. Most students (87%) reported experiencing burnout. Greater burnout was associated with individuals who reported higher perceived stress, scored high in extroversion, and greater use of Instagram. Overall, intensified social media use during the pandemic yielded both positive and negative outcomes.