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Bridging the Technology Divide in the COVID-19 Era: Using Virtual Outreach to Expose Middle and High School Students to Imaging Technology
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Adapting preparedness outreach to a virtual world.

Ilyssa Plumer1, Samantha Robinson2, Tanya Toribio3

  • 1Community Preparedness Officer, FEMA Region 10.

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The Federal Emergency Management Agency (FEMA) Region 10 shifted to online outreach for disaster preparedness information due to COVID-19. Adapting to digital platforms is crucial for organizations to effectively reach diverse audiences with vital information.

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Area of Science:

  • Disaster Management
  • Public Health Communication
  • Emergency Preparedness

Background:

  • Agencies have explored new methods to disseminate critical preparedness information.
  • The COVID-19 pandemic necessitated significant adaptations in public outreach strategies.
  • Traditional outreach methods were challenged, requiring innovative solutions.

Purpose of the Study:

  • To describe FEMA Region 10's adaptation of its public education and outreach strategy to an online environment.
  • To detail how the Federal Emergency Management Agency (FEMA) Region 10 maintained public awareness of potential disasters during the pandemic.
  • To analyze the effectiveness of online platforms in disseminating preparedness information.

Main Methods:

  • Transitioning public education and outreach to a fully online space.
  • Hosting regular webinars, live events, workshops, and training sessions.
  • Publishing a monthly newsletter to disseminate information globally.

Main Results:

  • FEMA Region 10 successfully reached thousands of individuals worldwide through its online initiatives.
  • The adapted strategy ensured the continuity of critical disaster preparedness information dissemination.
  • Online platforms proved effective in engaging a broad audience.

Conclusions:

  • Preparedness and response organizations must embrace digital transformation to enhance outreach.
  • Continuous adaptation to online platforms is essential to meet target audiences effectively.
  • Meeting the audience 'where they are' in the digital space is key to successful communication.