Semantic-to-autobiographical memory priming is ubiquitous

It is now well established that the activation of semantic memories leads to the activation of autobiographical memories. Studies have shown that semantic processing of words or pictures primes autobiographical memories on voluntary and involuntary autobiographical memory tasks (the Crovitz cue-word task and the vigilance task). Known as semantic-to-autobiographical memory priming, our goal in the current study was to demonstrate the ubiquitous nature of this form of priming by showing that a wide variety of stimuli will prime involuntary autobiographical memories on the vigilance task. In Experiment 1, semantic-to-autobiographical priming was obtained on the vigilance task following the processing of sounds (e.g., the sound of bowling) and spoken words (e.g., the word bowling). In Experiment 2, semantic-to-autobiographical priming was observed on the vigilance task following tactile processing (e.g., the objects ball, glasses) and visual word processing (e.g., the words ball, glasses). In Experiment 3, semantic-to-autobiographical priming was observed on the vigilance task following the processing of videos (e.g., videos of a marching parade) and visual word processing (e.g., the word parade). The results of these experiments support the idea that semantic-to-autobiographical activations occur across a wide variety of stimuli (e.g., linguistic, perceptual). The results also further support the idea that semantic-to-autobiographical memory priming may play an important role in the production of involuntary memories in everyday life. Additional implications (for priming theory and autobiographical memory functions) are discussed.