How Green Mindfulness and Green Shared Vision Interact to Influence Green Creative Behavior

Area of Science:

• Environmental Psychology
• Organizational Behavior
• Sustainable Management

Background:

• Frontline managers play a crucial role in implementing sustainable practices.
• Understanding the drivers of green creative behavior is essential for organizational sustainability.
• Self-determination theory provides a framework for exploring intrinsic motivation in environmental contexts.

Purpose of the Study:

• To investigate the mediating role of green intrinsic motivation.
• To examine the moderating role of green shared vision.
• To analyze the relationship between green mindfulness and green creative behavior in the tourism and hospitality sector.

Main Methods:

• A time-lagged, multi-source research methodology was employed.
• Data were collected from frontline managers in the tourism and hospitality industry.
• SmartPLS Structural Equation Model was used for data analysis, evaluating both measurement and structural models.

Main Results:

• Green mindfulness significantly enhances frontline managers' green creative behavior.
• Green intrinsic motivation mediates the relationship between green mindfulness and green creative behavior.
• Green shared vision moderates both the direct and indirect effects, strengthening the positive associations.

Conclusions:

• Green mindfulness is a significant predictor of green creative behavior.
• Green intrinsic motivation and green shared vision are crucial for fostering sustainable creativity.
• The study extends the understanding of boundary conditions for green mindfulness and creative behavior.