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Cognitive and neural bases of visual-context-guided decision-making

Sai Sun1, Hongbo Yu2, Shuo Wang3

  • 1Frontier Research Institute for Interdisciplinary Sciences, Tohoku University, 6-3 Aramaki Aoba, Aoba-ku, Sendai, 980-8578, Japan; Research Institute of Electrical Communication, Tohoku University, 2-1-1 Katahira, Aoba-ku, Sendai, 980-8577, Japan.

Neuroimage
|May 16, 2023
PubMed
Summary

Visual salience guides human decision-making by influencing attention and reward systems. This study reveals how task-irrelevant visual cues modulate behavior through neural pathways, impacting habitual and goal-directed processes.

Keywords:
AttentionBehavioral adjustmentOutcome evaluationStriatumSubjective valuationVisual salience

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