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Crafting a place-based souvenir for sustaining cultural heritage
Zi Yan Duan1, Siow-Kian Tan1, Shay-Wei Choon1
1Faculty of Management, Multimedia University, Cyberjaya, Selangor, Malaysia.
Souvenirs foster a connection between people and places, aiding cultural heritage sustainability. Understanding this souvenir-person-place bond enhances appreciation for traditional crafts and their origins.
Area of Science:
- Cultural Heritage Studies
- Sociology
- Tourism Studies
Background:
- Souvenirs are recognized as place representations, yet the perception of this representation requires further investigation.
- Understanding the link between souvenirs, traditional crafts, and place is crucial for cultural heritage sustainability.
Purpose of the Study:
- To investigate the souvenir-person-place bonding for sustaining cultural heritage.
- To identify dimensions of place-based craft souvenirs and explore connections between souvenirs, craft, and place.
Main Methods:
- Qualitative approach utilizing in-depth interviews and participant/non-participant observations.
- Case study conducted in Jinan, China, a city known for its long history and traditional crafts.
- Document analysis using ATLAS.ti software with thirty imported documents.
Main Results:
- Four main themes emerged: 'place-based craft souvenir', 'evaluation of souvenir', 'place meaning', and 'satisfaction'.
- These themes collectively define the 'souvenir-person-place bonding'.
- The identified bonding motivates deeper understanding of traditional crafts and place.
Conclusions:
- Souvenir-person-place bonding is a key factor in sustaining cultural heritage.
- This bonding enhances individuals' appreciation and understanding of traditional crafts and their associated places.
- The study provides insights into how souvenirs contribute to the preservation and continuity of traditional crafts.
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