Crafting a place-based souvenir for sustaining cultural heritage

Zi Yan Duan1, Siow-Kian Tan1, Shay-Wei Choon1

  • 1Faculty of Management, Multimedia University, Cyberjaya, Selangor, Malaysia.

Heliyon
|May 19, 2023
PubMed
Summary

Souvenirs foster a connection between people and places, aiding cultural heritage sustainability. Understanding this souvenir-person-place bond enhances appreciation for traditional crafts and their origins.

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