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Advanced PLS-SEM models for bank customer relationship management using survey data

Svenja Damberg1

  • 1Department of Management Sciences and Technology, Institute for Technology and Innovation Management, Hamburg University of Technology, Am Schwarzenberg-Campus 4 (D), 21073 Hamburg, Germany.

Data in Brief
|May 19, 2023
PubMed

Keywords:
Bank reputationCustomer loyaltyCustomer satisfactionPLS-SEMTrust in banks

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