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Toward consumer acceptance of cultured meat
Daniel L Rosenfeld1, A Janet Tomiyama1
1Department of Psychology, University of California, Los Angeles, CA, USA.
Trends in Cognitive Sciences
|May 28, 2023
Abstract:
Cultured meat is an alternative protein that offers health and environmental advantages over conventional meat, yet many consumers are resistant to eating cultured meat. In this article, we review reasons for consumer resistance and suggest that proper communication about the production and benefits of cultured meat can improve consumer acceptance.
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