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Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality

Khurram Mustafa1, Farooq Ahmad1,2, Muhammad Nawaz Qaisar3,4

  • 1Faculty of Management Sciences, University of Okara, Okara, Pakistan.

Frontiers in Psychology
|May 30, 2023
PubMed

Keywords:
brand lovemulti-attribute utility theoryonline customer experiencerelationship qualitythe attitude-behavior-context theoryvalue co-creation

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