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'Using human behaviour change can aid more impactful interactions with clients'.
1Suzanne Rogers and Jo White are co-directors of Human Behaviour Change for Life.
The Veterinary Record
|June 2, 2023
Summary
The veterinary community can improve engagement with pet breeders on extreme conformation issues by applying human behaviour change science. This approach offers a pathway to better communication and understanding regarding animal welfare.
Area of Science:
- Veterinary Science
- Behavioural Science
- Animal Welfare
Background:
- Extreme conformation in pets is a growing concern within the veterinary community.
- Current engagement strategies with pet breeders regarding conformation issues may be suboptimal.
- The Human Behaviour Change for Life initiative seeks to address this gap.
Purpose of the Study:
- To explore the application of human behaviour change science in veterinary-breeder interactions.
- To identify opportunities for improved communication regarding extreme conformation.
- To enhance the welfare of companion animals through better breeder engagement.
Main Methods:
- Review of existing literature on behaviour change theories.
- Analysis of communication strategies in veterinary practice.
- Case study examples of successful engagement (if applicable, otherwise state theoretical approach).
Main Results:
- Human behaviour change principles offer a framework for understanding and influencing breeder attitudes and practices.
- Targeted communication strategies can be developed based on behavioural insights.
- Potential for improved outcomes in animal welfare and conformation standards.
Conclusions:
- The science of human behaviour change presents a valuable, underutilized tool for the veterinary community.
- Implementing behaviour change strategies can foster more productive dialogue with pet breeders.
- This approach holds promise for mitigating risks associated with extreme conformation in animals.
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