Related Experiment Video
Updated: Jul 27, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
"I should" Does Not Mean "I can." Introducing Efficacy, Normative, and General Compensatory Green Beliefs
1Center for Social Research, University of Graz, Graz, Austria.
Abstract:
Compensatory green beliefs (CGBs) denote beliefs that unsustainable behaviours can be compensated for by performing other sustainable behaviours. We propose to differentiate between efficacy, normative, and general beliefs (ECGBs, NCGBs, GCGBs). ECGBs refer to effectively offsetting previous lapses. NCGBs denote feeling morally obliged to make amends. GCGBs refer to trading off unspecified efforts in overall consumption. Employing survey data from n = 502 high school graduates and an n = 145 longitudinal subsample, we find a three-factor structure of CGBs. ECGBs, NCGBs, and GCGBs intercorrelate moderately, indicating their status as different constructs. NCGBs are positively associated with pro-environmental values, self-identity, and social norms, whereas GCGBs are negatively associated with these constructs. CGBs, in particular NCGBs, have unique explanatory power for sustainable behaviours. NCGBs show substantial temporal stability over one year. CGBs need not be destructive, as NCGBs may encourage sustainable action. Persuasive messages could be tailored to specific CGBs in specific behavioural domains.
More Related Videos
09:03Optimizing Photoneuromodulation Techniques to Evaluate the Role of Green Light-Emitting Diodes in Pain Management
Published on: March 28, 2025
09:14Exploring the Neural Correlates of Cognitive Reappraisal in Obsessive-Compulsive Disorder Using Task-based Functional Magnetic Resonance Imaging
Published on: March 14, 2025
Related Concept Videos
Self-Discrepancy Theory
Fundamental Attribution Error
Egoism and Altruism
Stereotypes, Prejudice, and Discrimination
Social Proof
Framing Effects