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Digitally shaped ethnographic relationships during a global pandemic and beyond
Jaymelee J Kim1, Sierra Williams1, Erin R Eldridge2
1Department of Justice Sciences, University of Findlay, Findlay, OH, USA.
Qualitative Research : QR
|June 5, 2023
Summary
This study explores building ethnographic relationships virtually during the COVID-19 pandemic. It offers insights for researchers navigating digital ethnography when traditional fieldwork is impossible.
Area of Science:
- Social Sciences
- Anthropology
- Qualitative Research Methods
Background:
- The COVID-19 pandemic necessitated rapid methodological shifts for researchers, particularly in fieldwork.
- Digital ethnography and digitally enhanced methods were widely promoted, but guidance on virtual relationship building was scarce.
- Traditional ethnographic training in rapport-building and field engagement offered limited resources for pandemic-era virtual interactions.
Purpose of the Study:
- To explore the development and maintenance of ethnographic relationships within digitally restricted contexts.
- To provide insights and practical guidance for ethnographers facing challenges in virtual fieldwork.
- To examine how ethnographic relationship development must adapt to changing research methodologies.
Main Methods:
- Qualitative analysis of ethnographic relationships established and maintained in digital spaces.
- Case study focusing on the Tennessee tornado recovery during the COVID-19 pandemic.
- Examination of virtual interaction strategies for rapport-building and field engagement.
Main Results:
- Ethnographic relationships can be successfully developed and maintained through virtual interactions.
- Adaptation of traditional ethnographic techniques is crucial for success in digital environments.
- The study provides a framework for navigating relationship development in limited-access fieldwork.
Conclusions:
- Ethnographic methods, including relationship development, must evolve with technological and situational constraints.
- Virtual ethnography offers viable pathways for research continuity and deep engagement.
- This research contributes to understanding and practicing ethnography in unprecedented global circumstances.
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