Exploring pig farmers' decision-making concerning biosecurity measures against African Swine Fever

African Swine Fever (ASF) is a growing threat to the German pig production sector. Rigorous biosecurity measures can prevent the introduction of ASF in domestic pig farms. Increased efforts have been made to inform pig farmers and other stakeholders in the industry regarding disease prevention measures for ASF. As part of quality management in animal disease prevention, we investigated the extent to which these efforts were successful and how knowledge transfer needs to be improved. Applying a qualitative study design with open, structured face-to-face interviews, this study aimed at assessing pig farmers' decision-making processes concerning the implementation of biosecurity measures against ASF and deducing the best-fitted pathways to improve the dissemination of information among pig farmers. We developed a modified theoretical model using the Health Belief Model, Protection Motivation Theory, and Theory of Planned Behaviour as the basis for our interview questionnaire and analysis. We showed that despite the steady spread of ASF into and within Germany, most pig farmers did not perceive an increased threat to their farms. However, many pig farmers communicated their uncertainty on how to correctly implement biosecurity measures according to the law. This study identified the importance of veterinary officials and farm veterinarians as referents on the topic of biosecurity and the need for clear standards concerning biosecurity regulations. Further, it suggests the need for closer cooperation between pig farmers and these referents, and a focus on joint decision-making, taking into account the individual circumstances of the farmers.