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A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion

Meiling Jin1, Fengming Liu2, Shize Ning3

  • 1School of Management, Shanghai University, Shanghai, 200444 China.

Journal of Ambient Intelligence and Humanized Computing
|June 8, 2023
PubMed

Keywords:
Advertising promotionChance-entropy constraintKey Opinion Leader (KOL)Uncertain multi-objective programmingUncertain variables

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