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Updated: Jul 27, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
1School of Management, University of Bath, Bath, UK.
Gender differences in financial optimism and financial loss aversion significantly explain variations in risk-taking behavior. These psychological traits account for a substantial portion of the observed gender gap in financial risk tolerance.
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