Enhancing Attention and Interest in Plants to Mitigate Plant Awareness Disparity

Plant awareness disparity (PAD, formerly plant blindness) is the human inability to notice plants in everyday life. It is suggested that the main underlying factors of PAD are: 1. the inability to recognize individual plants and 2. stronger preferences for animals, which prevents building positive attitudes toward them. The presentation of individual plants should trigger more positive responses toward them than the presentation of groups of plants. Strong preferences for animals predict that the presence of an animal on a plant might enhance positive perceptions of the plant by people. We experimentally investigated the perceived attractiveness and willingness to protect (WTP) plants presented individually and in groups and with or without various pollinators in a sample of Slovak people (N = 238). In contrast to the first prediction, only one of four plants (dog rose, but not saffron, spruce, or beech tree) received higher attractiveness scores when presented individually than in a group. None of these species received higher WTP scores when presented individually, rather than in a group. The effect of the presence of pollinators on flower attractiveness and WTP was distinguished between vertebrates and invertebrates; only flowers with birds and bats increased their attractiveness scores, while flowers with invertebrates, including a butterfly, honeybee, beetle, and the syrphid fly, received similar or lower scores than the same plant species without pollinators. WTP plants significantly increased only when the scarlet honeycreeper and the cave nectar bat were present on flowers as pollinators. People showed significantly stronger preferences for items that associate 1. plants with pollinators and 2. plants with animals that distribute animal seed than for items focused solely on plants. Connecting animals and plants should help reduce PAD. This aim cannot be achieved, however, by presenting individual plants and/or plants with randomly chosen pollinators.