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Preferred Information Source Correlates to COVID-19 Risk Misperception
Health Literacy Research and Practice
|June 12, 2023
Summary
People who prefer social media for COVID-19 information overestimate their risk more than other groups. Public health campaigns should target these individuals to improve risk perception accuracy.
Area of Science:
- Public Health
- Health Communication
- Risk Perception
Background:
- Inaccurate perceptions of coronavirus disease 2019 (COVID-19) risk can reduce adherence to public health measures.
- The relationship between preferred information sources and the accuracy of COVID-19 risk perception is not well understood.
Purpose of the Study:
- This study investigates how preferred sources of health information relate to inaccurate perceptions of COVID-19 risk among adults in the United States.
- The research aims to identify specific information sources associated with significant discrepancies between perceived and objective risk.
Main Methods:
- A cross-sectional online survey was conducted with a representative sample of 1,785 health care workers (HCW) and 4,843 non-HCW in the U.S.
- Subjective risk was calculated based on perceived likelihood and harm of infection, while objective risk considered known COVID-19 risk factors.
- Statistical analyses, including Chi Square contingency tables and pair-wise correlation, were used to compare risk discrepancies across different preferred information sources.
Main Results:
- Individuals preferring social media as their primary information source showed the greatest overestimation of personal COVID-19 risk (HCW: 62.1%; non-HCW: 64.5%).
- Internet news sources were associated with the second-highest overestimation (HCW: 59.6%; non-HCW: 59.1%), followed by government websites, other sources, and television news.
- Significant differences in risk overestimation were observed across preferred information sources for both HCW and non-HCW (p < .05).
Conclusions:
- Preferred sources of information are significantly correlated with inaccuracies in personal COVID-19 risk assessment.
- Public health communication strategies should consider tailoring messages to audiences based on their preferred information channels to address risk perception inaccuracies.
- Targeting individuals who rely on social media and internet news for information may be crucial for improving adherence to public health guidelines.
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