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Celebrities influence on rheumatic diseases interest: a Google Trends analysis
Mikołaj Kamiński1, Paweł Hrycaj2
1Department of Rheumatology, District Hospital in Koscian, Szpitalna 7, 64-600, Kościan, Poland. mikolaj.w.kaminski@gmail.com.
Rheumatology International
|June 14, 2023
Summary
Celebrity events significantly impact public interest in rheumatic diseases. Analyzing Google searches reveals that celebrity diagnoses, flares, or deaths often cause unusual spikes in disease awareness.
Area of Science:
- Rheumatology
- Digital Epidemiology
- Public Health Communication
Background:
- Public interest in diseases like cancer is often influenced by celebrity events.
- The impact of celebrity-related events on rheumatic disease awareness remains under-investigated.
- Understanding factors driving public interest is crucial for health communication strategies.
Purpose of the Study:
- To investigate if celebrity-related events correlate with atypical public interest in rheumatic diseases.
- To analyze Google search trends for 24 adult rheumatic diseases in relation to celebrity news.
- To identify potential drivers of increased online search volume for rheumatic conditions.
Main Methods:
- Utilized Google Trends to track relative search volume for 24 adult rheumatic diseases globally.
- Visually analyzed time trends to identify unusual spikes in search interest.
- Employed Google search engine to correlate spikes with relevant media news, particularly celebrity-related events.
Main Results:
- A majority of atypical spikes in global search interest for rheumatic diseases were linked to celebrity events.
- Specific examples include Sjögren's syndrome (Venus Williams), fibromyalgia (Lady Gaga), lupus (Selena Gomez), psoriatic arthritis (Phil Mickelson), and vasculitis (Ashton Kutcher).
- These events involved celebrity diagnoses, disease flares, or deaths.
Conclusions:
- Celebrity-related events demonstrably influence global Google search interest in rheumatic diseases.
- Leveraging celebrity attention can be a potent strategy for enhancing rheumatic disease awareness and research.
- Future research can use Google Trends to assess the impact of celebrity events and health campaigns on disease awareness.
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