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Disseminating online parenting resources through community-academic partnerships
Ross Schickler1, Alayna Park1, Daniellee Benfica1
1Children and Adolescent Psychotherapy and Technology Research Lab, Palo Alto University, Palo Alto, California, USA.
Disseminating online parenting resources (OPRs) through schools via E-Parenting tips and Facebook posts effectively reached many parents. Tips on internalizing issues saw higher engagement, suggesting tailored content delivery is key for parental resource uptake.
Area of Science:
- Public Health
- Communication Studies
- Educational Psychology
Background:
- Effective dissemination of online parenting resources (OPRs) is crucial for supporting families.
- Schools can serve as vital channels for delivering parenting support.
- Limited research exists on optimal strategies for school-based OPR dissemination.
Purpose of the Study:
- To evaluate the effectiveness of different dissemination strategies for online parenting resources within a school setting.
- To understand parent engagement with various online parenting resources.
- To identify which types of parenting topics resonate most with parents.
Main Methods:
- Community-engaged research approach involving schools.
- Dissemination of OPRs through seven E-Parenting tips and eight Facebook posts.
- Tracking metrics including Facebook reach, engagement rates, and E-Parenting tip click-through rates.
Main Results:
- Facebook posts achieved 12,404 total views, reaching an average of 505 individuals monthly with a 2.41% engagement rate.
- E-Parenting tips generated 1,514 total clicks, averaging 216.29 clicks per message.
- E-Parenting tips addressing internalizing problems (anxiety, depression) had higher click rates than those on externalizing problems (oppositional behavior).
Conclusions:
- Online parenting resources disseminated via Facebook posts and E-Parenting tips demonstrate significant reach and engagement potential in schools.
- Tailoring content to specific parental concerns, such as internalizing issues, can enhance resource utilization.
- A multi-channel approach, utilizing different media for different OPRs, is recommended to maximize parental access and engagement.
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