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Similar Events but Contrasting Impact: Appraising the Global Digital Reach of World Heart Day and Atrial Fibrillation

Kashish Malhotra1, Vandita Lal1, Monil Majmundar2

  • 1Department of Medicine, Dayanand Medical College and Hospital, Punjab, India.

Global Heart
|June 19, 2023
PubMed

Insights

World Heart Day campaigns achieve significant global digital reach, while Atrial Fibrillation Awareness Month has a more limited impact. Improved planning can enhance Afib awareness efforts.

Area of Science:

  • Cardiovascular Health
  • Digital Health Communication
  • Public Health Awareness Campaigns

Background:

  • Cardiovascular diseases (CVDs) cause over 18.6 million deaths annually worldwide.
  • Atrial fibrillation (Afib), a complication of CVDs, can lead to stroke.
  • World Heart Day (Sept 29) and Atrial Fibrillation Awareness Month (September) are key global health initiatives.

Purpose of the Study:

  • To analyze the global digital impact of World Heart Day and Atrial Fibrillation Awareness Month campaigns.
  • To compare the online reach and engagement of these two major cardiovascular awareness initiatives.

Main Methods:

  • Utilized Google Trends and Twitter analytics to assess digital impact.
  • Evaluated tweet volume, impressions, popularity, keywords/hashtags, and regional interest.
  • Conducted hashtag network analysis and Google Trends web search analysis over five years.

Main Results:

  • World Heart Day hashtags garnered over 1 billion impressions, significantly exceeding Afib campaign hashtags.
  • Google Trends showed World Heart Day had global reach, while Afib awareness month's impact was primarily in the USA.
  • Digital involvement for World Heart Day was limited in Africa.

Conclusions:

  • World Heart Day and Afib awareness month demonstrate the effectiveness of targeted digital campaigns.
  • Further planning and collaboration are essential to expand the digital reach of Atrial Fibrillation Awareness Month.
  • These campaigns highlight the power of specific themes and keywords in public health communication.
Abstract

Keywords:
Atrial Fibrillation Awareness MonthWorld Heart Dayawareness campaignhealthcare awareness eventssocial media

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