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Applying customer commitments to natural gas utility energy conservation
1University of Utah, Salt Lake City, UT USA.
Energy Efficiency
|June 19, 2023
Summary
Customer commitments significantly boost energy conservation. A pilot program showed participants who publicly pledged energy savings achieved double the results of others, highlighting commitment
Area of Science:
- Energy conservation research
- Behavioral economics in energy efficiency
- Utility program evaluation
Background:
- Previous research emphasizes behavior and programs for energy conservation.
- Home energy reports document behavioral energy savings.
- This study investigates formalized utility customer commitment programs.
Purpose of the Study:
- To document the impact of utility customer commitments through a pilot program.
- To assess energy savings achieved by residential natural gas customers in a 2-year pledge program.
- To explore the influence of public commitment on energy conservation behaviors.
Main Methods:
- A 2-year pilot program (2019-2021) involving Utah residential natural gas customers.
- Participants enrolled in the ThermWise Energy Pledge, setting energy reduction goals.
- Monthly tips via text, emails, alerts, and annual reports were provided.
Main Results:
- Significant energy savings were observed among pilot program participants.
- Customers who agreed to public name publication on a corporate website achieved over double the savings.
- The study confirms the positive impact of customer commitments on energy use.
Conclusions:
- Customer commitments are a powerful driver of energy conservation.
- Formalized utility pledge programs show promise for future energy efficiency initiatives.
- Further research is needed to optimize the integration of commitments into utility programs.
Keywords:
Commitment-makingEnergy pledgeNatural gas conservationNatural gas utility energy efficiency programsThermWise Energy PledgeMore Related Videos
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