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Applying customer commitments to natural gas utility energy conservation.

Ted C Peterson1,2

  • 1University of Utah, Salt Lake City, UT USA.

Energy Efficiency
|June 19, 2023
PubMed
Summary

Customer commitments significantly boost energy conservation. A pilot program showed participants who publicly pledged energy savings achieved double the results of others, highlighting commitment

Keywords:
Commitment-makingEnergy pledgeNatural gas conservationNatural gas utility energy efficiency programsThermWise Energy Pledge

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Area of Science:

  • Energy conservation research
  • Behavioral economics in energy efficiency
  • Utility program evaluation

Background:

  • Previous research emphasizes behavior and programs for energy conservation.
  • Home energy reports document behavioral energy savings.
  • This study investigates formalized utility customer commitment programs.

Purpose of the Study:

  • To document the impact of utility customer commitments through a pilot program.
  • To assess energy savings achieved by residential natural gas customers in a 2-year pledge program.
  • To explore the influence of public commitment on energy conservation behaviors.

Main Methods:

  • A 2-year pilot program (2019-2021) involving Utah residential natural gas customers.
  • Participants enrolled in the ThermWise Energy Pledge, setting energy reduction goals.
  • Monthly tips via text, emails, alerts, and annual reports were provided.

Main Results:

  • Significant energy savings were observed among pilot program participants.
  • Customers who agreed to public name publication on a corporate website achieved over double the savings.
  • The study confirms the positive impact of customer commitments on energy use.

Conclusions:

  • Customer commitments are a powerful driver of energy conservation.
  • Formalized utility pledge programs show promise for future energy efficiency initiatives.
  • Further research is needed to optimize the integration of commitments into utility programs.