Related Experiment Video
Updated: Jul 25, 2025

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
Published on: January 17, 2025
Consumer heterogeneity for shared accommodations at pre-and-post adoption stages: Insights from travelers in
Lei Qin1, Eddy S Fang2, Ivan Ka Wai Lai3
1Business School, North Minzu University, Yinchuan, China.
Abstract:
As shared accommodation has become one of the most important market developments in the tourism industry, numerous contributions have emerged regarding travelers' motivations to choose shared accommodation. A debated question, however, resides in the heterogeneity of travelers based on motivations. This paper aims to reconcile opposing perspectives by comparing motivation segmentation at two distinct phases of the adoption of this accommodation option: (i) before the first travel-potential users showing interest (n = 420) and (ii) after the first travel-current users (n = 420). Factor analysis, combined with clustering, is applied to both samples to identify underlying motivations and traveler segments. Interestingly, we find that factors defining choice motivations are relatively stable throughout the adoption process, but the heterogeneity of motivations among travelers is higher in users, increasing from three to six clusters. This suggests that travelers' motivations are dynamic and dependent on the phase of adoption.
More Related Videos
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
05:32Comparing Eye-tracking Data of Children with High-functioning ASD, Comorbid ADHD, and of a Control Watching Social Videos
Published on: December 7, 2018
Related Concept Videos
Cross-Sectional Research
Relationship Formation
Socioemotional Experience and Gender Development
Surveys
Theory of Romantic Attachment in Adulthood
Stereotype Content Model