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Covid-19 cure perceptions and media use in India.
Areiba Arif1, Rama Mohana R Turaga1
1Public Systems Group, Indian Institute of Management Ahmedabad, Ahmedabad, Gujarat, India.
Journal of Communication in Healthcare
|June 26, 2023
Summary
Many Indians believed in unproven COVID-19 cures, particularly those exposed to or trusting WhatsApp. Promoting trust in science can combat misinformation, but government information may inadvertently spread false beliefs.
Area of Science:
- Public Health
- Medical Misinformation
- Digital Health Communication
Background:
- Social media platforms amplified COVID-19 misinformation globally, with India as a hotspot.
- Misinformation regarding 'miracle cures' for COVID-19 was prevalent.
- This study investigated beliefs in COVID-19 cures within India's popular medical traditions (Allopathy, Homeopathy, Ayurveda) and their association with information sources.
Purpose of the Study:
- To assess the prevalence of belief in COVID-19 cures across different medical traditions in India.
- To examine the relationship between exposure to and trust in various information sources and these beliefs.
- To identify factors associated with both correct and incorrect beliefs about COVID-19 cures.
Main Methods:
- An online structured questionnaire survey was conducted.
- The survey included 500 respondents from four major Indian cities in August 2020.
- Data analysis explored associations between information sources and beliefs in COVID-19 cures.
Main Results:
- Despite no scientific cure, nearly 75% of respondents believed in a COVID-19 cure from Allopathy, Homeopathy, or Ayurveda.
- Exposure to and trust in WhatsApp were significantly associated with false beliefs about COVID-19 cures (p=0.001, p=0.014).
- Trust in science correlated with correct beliefs (p=0.025), while trust in government information showed a trend towards fostering incorrect beliefs (p=0.031).
Conclusions:
- High trust in scientific research can be leveraged to combat COVID-19 misinformation in India.
- Interventions including digital media literacy campaigns and social media regulation are recommended.
- Policymakers can address COVID-19 misinformation through awareness campaigns and platform regulation.
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