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A parametric analysis of AVA to optimise Netflix performance
Divya Rastogi1, Tasha Singh Parihar2, Harish Kumar3
1School of Media and Communication Studies, Galgotias University and Delhi Metropolitan Education, Greater Noida, India.
International Journal of Information Technology : an Official Journal of Bharati Vidyapeeth'S Institute of Computer Applications and Management
|June 26, 2023
Summary
This study explores how Netflix uses aesthetic visual analysis (AVA) for efficiency. Research indicates Netflix is the preferred choice among OTT platform users in Delhi, with 63.8% selecting it.
Area of Science:
- Computer Vision
- Human-Computer Interaction
- Media Studies
Background:
- Over-the-top (OTT) platforms like Netflix employ sophisticated tools for content management.
- Aesthetic Visual Analysis (AVA) is an image selection tool increasingly utilized in media.
- Optimizing platform performance and user engagement is crucial for OTT market leaders.
Purpose of the Study:
- To investigate the utilization of Aesthetic Visual Analysis (AVA) by Netflix.
- To perform a parametric analysis of AVA to optimize Netflix's performance.
- To compare the efficacy of AVA with human image selection processes.
- To assess Netflix's market leadership among OTT users in Delhi.
Main Methods:
- Parametric analysis of Aesthetic Visual Analysis (AVA) algorithms.
- Comparative study of AVA's database with human-based image selection.
- Real-time data collection from 307 OTT platform users in Delhi.
Main Results:
- Aesthetic Visual Analysis (AVA) is employed by Netflix to enhance efficiency.
- The study provides insights into how AVA databases function, aiming for human-like performance.
- Netflix emerged as the market leader, chosen by 63.8% of respondents.
Conclusions:
- Netflix effectively utilizes AVA for operational optimization.
- AVA shows potential for matching or exceeding human capabilities in image selection.
- Empirical data confirms Netflix's dominant position in the Delhi OTT market.
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