Related Experiment Video

Updated: Jul 25, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

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Socially interdependent risk taking

Alexandros Karakostas1, Giles Morgan2, Daniel John Zizzo2

  • 1School of Management, ESSCA, Lyon, France.

Theory and Decision
|June 26, 2023
PubMed

Keywords:
ImitationPeer effectsRiskSocial pressure

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