Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Types of Surveys01:27

Types of Surveys

77
Surveys are essential for marking property boundaries near water bodies. Different types of surveys are defined, each with its own function. Land surveys mark the property boundaries, while route surveys determine the position of properties on nearby highways. Topographic surveys create maps by capturing the three-dimensional features of the land. Hydrographic surveys focus on the shapes of underwater areas and the movement of streams through the properties. Mine surveys determine the relative...
77
Data Collection by Survey01:07

Data Collection by Survey

6.5K
The systematic method of obtaining and analyzing accurate information of a population is called data collection. A survey is a standard method of data collection that involves collecting information from a target human population about their experience, opinion, or knowledge of a product, service, or process. The responses are recorded and interpreted. The most common survey examples are written questionnaires, face-to-face or telephonic conversations, focus groups, and electronic (e-mail or...
6.5K
Surveys02:16

Surveys

14.8K
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
14.8K
Data Collection I01:30

Data Collection I

6.3K
Data collection gathers information needed to make accurate judgments about a patient's present condition. During a health history interview, subjective data is collected from the patient, their caregivers, or family members, and objective data is collected through observations and physical assessment. Patients are the primary source of subjective data. Thus information gathered from patients through interviews, observations, and physical examination is primary data. Secondary sources of...
6.3K
Social Exchange Theory02:06

Social Exchange Theory

34.6K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
34.6K
Survey Safety01:28

Survey Safety

59
Surveying near highways, rough terrain, or power lines involves significant risks. Working along highways is particularly dangerous and requires the use of warning signs and flagmen. It is safest to avoid working directly on roads and use offsets whenever possible. When highway work is unavoidable, it must follow all safety guidelines. Surveyors should wear bright clothing, such as orange reflective vests, to ensure visibility to motorists, coworkers, and hunters. In construction zones, wearing...
59

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Modulation of Uptake and Reactivity of Nitrogen Dioxide in Metal-Organic Framework Materials.

Angewandte Chemie (International ed. in English)·2023
Same author

Cu-Co Dual-Atom Catalysts Supported on Hierarchical USY Zeolites for an Efficient Cross-Dehydrogenative C(sp<sup>2</sup>)-N Coupling Reaction.

Journal of the American Chemical Society·2023
Same author

In-situ and real-time nano/microplastic coatings and dynamics in water using nano-DIHM: A novel capability for the plastic life cycle research.

Water research·2023
Same author

A novel method for correcting the effect of the lens-to-sample distance change on the signal intensity in laser-induced breakdown spectroscopy.

Analytical methods : advancing methods and applications·2023
Same author

Microbes drive metabolism, community diversity, and interactions in response to microplastic-induced nutrient imbalance.

The Science of the total environment·2023
Same author

The novel GATA1-interacting protein HES6 is an essential transcriptional cofactor for human erythropoiesis.

Nucleic acids research·2023
Same journal

Robot usability in the wild: bridging accessibility gaps for diverse user groups in complex forestry operations.

Universal access in the information society·2025
Same journal

Class imbalance in multi-resident activity recognition: an evaluative study on explainability of deep learning approaches.

Universal access in the information society·2025
Same journal

The smart home, a true home? How new technologies disrupt the experience of home for older persons.

Universal access in the information society·2025
Same journal

Information and communication technology use by students with disabilities in higher education during the COVID-19 pandemic.

Universal access in the information society·2023
Same journal

A study on social media and higher education during the COVID-19 pandemic.

Universal access in the information society·2023
Same journal

Understanding mindsets, skills, current practices, and barriers of adoption of digital accessibility in Kuwait's software development landscape.

Universal access in the information society·2023
See all related articles

Related Experiment Video

Updated: Jul 25, 2025

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters
07:29

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Published on: November 22, 2019

8.3K

Developing personas for live streaming commerce platforms with user survey data.

Runting Zhong1, Saihong Han1,2, Zi Wang1

  • 1School of Business, Jiangnan University, Wuxi, 214122 China.

Universal Access in the Information Society
|June 26, 2023
PubMed
Summary
This summary is machine-generated.

Age significantly impacts live streaming commerce platform usage, with younger users showing higher proficiency and older users engaging later. Gender influences motivations, with women prioritizing entertainment and men focusing on product accuracy.

Keywords:
Cluster analysisLive streaming commerce platformsPersonasUser behavior

More Related Videos

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

11.4K
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

6.9K

Related Experiment Videos

Last Updated: Jul 25, 2025

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters
07:29

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Published on: November 22, 2019

8.3K
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

11.4K
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

6.9K

Area of Science:

  • E-commerce
  • Human-Computer Interaction
  • Digital Marketing

Background:

  • Live streaming commerce is a growing online marketing trend.
  • Platforms need to understand diverse user needs.

Purpose of the Study:

  • Examine age and gender effects on live streaming commerce platform usage in China.
  • Investigate user characteristics and motivations.

Main Methods:

  • Combined quantitative (survey, 506 participants) and qualitative (interview, 12 participants) methods.
  • Employed data-driven persona construction.

Main Results:

  • Age significantly influenced platform usage; gender did not significantly affect usage.
  • Younger users exhibited greater device proficiency; older users engaged later.
  • Gender impacted motivations: women valued entertainment and service, men prioritized product information accuracy.

Conclusions:

  • Developed four distinct user personas (Dedicated, Dependent, Active, Lurker).
  • Findings offer insights for designers to enhance user interaction on live streaming commerce platforms.