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Assessing complementarities between live performances and YouTube video streaming

Juan D Montoro-Pons1, María Caballer-Tarazona1, Manuel Cuadrado-García2

  • 1Department of Applied Economics, Universitat de València, València, Spain.

Empirical Economics
|June 26, 2023
PubMed
Summary

Live music performances significantly boost online video searches for artists, with female musicians seeing a larger increase. This highlights how concerts drive engagement in the recorded music market.

Keywords:
DigitizationGender gapLive musicRecorded musicRegression discontinuity designSpillover effects

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