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Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live

Jiayu Liu1, Minglin Zhang2

  • 1Jiangxi Normal University, No.99, Ziyang Road, Nanchang, Jiangxi, 330022 China.

Multimedia Tools and Applications
|June 26, 2023
PubMed

Keywords:
Consumers' purchase intentionE-commerce live streamMultimediaTrust

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