And What About Self-Ageism? "Inner Work" as a Fifth Strategy for the Eradication of Ageism

In response to the World Health Organization Report on ageism and the spread of ageism during the COVID-19 pandemic, varied actions to combat ageism have taken place, worldwide. To examined what older people think about combating ageism, 731 Israelis, ages 60-85, responded to an online survey. Thematic analysis of their responses identified that the two main reasons for combating ageism rely on "moral-social justification" and "financial-employment justification." Respondents suggested various strategies to combat ageism including, "changes in law and adjudication," "inter-generational ties," "educational activities," and "campaigns." Respondents also identified "inner work" as the fifth and most important way to eliminate self-ageism. The results of this qualitative study contribute to the global campaign to combat ageism because of the emphasis on "inner work" of older people as a strategy in and of itself. Moreover, the study demonstrates the importance of including older adults in all stages of the global campaign to reduce and eliminate ageism.