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Assessment of Social Transmission of Food Preferences Behaviors
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Transforming practice chains through ideological objects: How plant-based meats impact consumers' everyday food
Rohan Venkatraman1, María Paula Hernández Ruiz2, Anita S Lawrence3
1Department of Marketing, Birmingham Business School, University of Birmingham, Australia.
Appetite
|June 29, 2023
Summary
Plant-based meats (PBMs) adoption influences consumer food practices, affecting social habits, health perceptions, and body relationships. Consumers choose PBMs for meaning or convenience, leading to significant dietary shifts.
Area of Science:
- Food studies
- Consumer behavior
- Sociology of consumption
Background:
- Growing consumer interest in plant-based meats (PBMs).
- Limited understanding of how PBM adoption impacts broader food practices.
- Need for research applying practice theory to novel food products.
Purpose of the Study:
- To investigate the impact of PBM adoption on consumers' food practices.
- To explore how PBMs influence linked practices and their associated meanings.
- To extend practice theory by examining the adoption of ideological objects.
Main Methods:
- Qualitative research design.
- 21 in-depth interviews with PBM consumers.
- Application of practice theory framework.
Main Results:
- Consumers adopt PBMs for meaning coherence or practicality.
- Adoption leads to ripple consequences in social food practices.
- Reconfiguration of health understandings and body relationships observed.
Conclusions:
- PBM adoption significantly alters linked food practices and meanings.
- Findings offer insights into dietary patterns, health perceptions, and body relationships.
- Practical implications for dietary, marketing, and health practitioners.
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