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Obesity: An Instagram Analysis
Umme Aiman1, Maneeth Mylavarapu2, Namra V Gohil3
1Department of Internal Medicine, Bhaskar Medical College and Hospitals, Hyderabad, IND.
Cureus
|June 30, 2023
Summary
Social media content on obesity varies in quality, with posts from healthcare professionals being more reliable. Continuous monitoring of platforms like Instagram is crucial for accurate health information dissemination.
Area of Science:
- Public Health
- Digital Health
- Nutrition Science
Background:
- Obesity is a recognized condition, but its psychological and social dimensions are increasingly important in management.
- Social media platforms offer rapid, widespread information dissemination, influencing health behaviors and body image, especially in youth.
- Unhealthy lifestyle behaviors promoted on social media can pose a risk factor for obesity.
Purpose of the Study:
- To assess the quality and reliability of obesity-related content on Instagram.
- To identify sources and characteristics of health information shared on social media regarding obesity.
Main Methods:
- A 10-day cross-sectional observational study analyzed English and Hindi posts on Instagram using six obesity-related hashtags.
- A questionnaire evaluated posts based on type, information shared, quality, reliability, and correctness.
- 420 posts were included after applying inclusion criteria.
Main Results:
- 84% of posts were images/videos, with only 17% originating from doctors. The health and wellness industry (54.52%) and patients (13.81%) were major contributors.
- Posts from doctors, nurses, and hospitals showed higher correctness (54.93%) and reliability compared to other sources (p<0.05).
Conclusions:
- Instagram content on obesity presents a mixed bag of information quality and reliability.
- Healthcare professionals' posts are more trustworthy, underscoring the need for oversight.
- Ongoing evaluation of social media for health information accuracy is essential.
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