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Smartphone app aesthetics influence users' experience and performance
Sebastian A C Perrig1, David Ueffing1, Klaus Opwis1
1Human-Computer Interaction Research Group, Center for General Psychology and Methodology, Faculty of Psychology, University of Basel, Basel, Switzerland.
Frontiers in Psychology
|June 30, 2023
Summary
Visually appealing smartphone web apps enhance user experience and improve task performance. A study found that aesthetic design positively impacts perceived usability and the number of correctly answered questions.
Area of Science:
- Human-Computer Interaction
- User Experience Research
- App Design
Background:
- Aesthetics significantly influence user experience across various digital platforms.
- Limited research exists on the specific impact of interface aesthetics on user performance within smartphone applications.
Purpose of the Study:
- To investigate the effect of interface aesthetics on user performance in a smartphone web app context.
- To quantify the impact of visual appeal on both subjective user experience and objective task completion.
Main Methods:
- An online experiment was conducted with 281 participants.
- Two versions of a web app, differing in aesthetic design, were presented.
- Participants interacted with the app and subsequently answered content-related questions.
Main Results:
- Aesthetic design significantly improved perceived usability and overall aesthetics.
- A positive correlation was observed between interface aesthetics and user performance (correct answers).
- Visually appealing apps led to better subjective experiences and objective outcomes compared to unaesthetic ones.
Conclusions:
- Smartphone app interface aesthetics directly influence user performance and subjective experience.
- Aesthetic design offers tangible value and a competitive edge for app developers and stakeholders.
- Prioritizing user interface aesthetics is crucial for optimizing user engagement and effectiveness.
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