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Exploring Language Used in Posts on r/birthcontrol: Case Study Using Data From Reddit Posts and Natural Language
Elizabeth Pleasants1, Julia Holmes Ryan1, Cheng Ren2
1School of Public Health, University of California, Berkeley, CA, United States.
Journal of Medical Internet Research
|June 30, 2023
Summary
The r/birthcontrol subreddit is a valuable resource where users discuss contraceptive side effects and experiences. This online community provides insights into contraceptive use not always covered in clinical settings.
Area of Science:
- Reproductive Health
- Online Communities
- Social Media Analysis
Background:
- Contraceptive choice is crucial for reproductive autonomy.
- The internet and social media platforms like Reddit are key resources for contraceptive information.
- The subreddit r/birthcontrol serves as a dedicated online space for contraception discussions.
Purpose of the Study:
- To analyze the usage patterns and content themes of the r/birthcontrol subreddit.
- To identify user interests and popular topics within the community.
- To explore the content of highly engaged posts on contraceptive use.
Main Methods:
- Utilized PushShift Reddit API data from 2011 to 2020.
- Analyzed post volume, length, and flair usage to describe community growth.
- Applied Term Frequency-Inverse Document Frequency (TF-IDF) to identify key themes in posts and popular content.
Main Results:
- r/birthcontrol experienced increasing post volume over time, with 105,485 posts analyzed.
- The most common flair was 'SideEffects!?', indicating a focus on user experiences.
- TF-IDF analysis revealed user interest in contraceptive methods, side effects, menstrual experiences, and timing.
Conclusions:
- r/birthcontrol effectively addresses user concerns about contraceptive side effects and experiences.
- The subreddit offers valuable real-time data on contraceptive users' interests.
- This platform is particularly important given current reproductive healthcare landscape shifts.
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