Dog caregivers' perceptions, motivations, and behaviours for feeding treats: A cross sectional study

Treats are commonly fed by most dog caregivers and can constitute a significant proportion of a dog's diet, potentially contributing to obesity. Feeding aspects related to treats specifically, remain underexplored. An e-survey was voluntarily completed by 716 dog caregivers predominantly from Canada and the USA to identify and describe caregivers' perceptions, motivations, and behaviours surrounding treats, and factors that influence decisions about feeding treats. Survey responses were analyzed using descriptive statistics, chi-square tests, Kruskal-Wallis one-way ANOVA, and Wilcoxon signed-rank tests. Multivariable logistic regression analyses were performed to analyze (1) measurement methods associated with monitoring treat intake, and (2) frequency of feeding different types of treats with perceiving dog as overweight/obese. Most caregivers considered the term 'treat' in a nutritional context, but respondents expressed mixed perceptions of how they consider treats in relation to their dog's primary diet. Alongside training and sports activities, aspects relating to the human-animal bond were highly reported to influence decisions surrounding treats. Most respondents were motivated to provide treats because it makes their pet happy, and to strengthen the bond with their dog, and nearly 40% of caregivers frequently feed treats to show love to their dog. Human food and table scraps were frequently fed by 30-40% of caregivers and feeding human food weekly was predictive of caregivers perceiving their dog to be overweight/obese (OR=2.24, p = 0.007). Caregivers estimated treats to account for a median of 15% of their dog's total diet, based on estimated quantity. Caregivers who reported using a measuring cup/scoop to measure their dog's treats were more likely to monitor their dog's treat intake (OR=3.38, p = 0.002). Most caregivers monitor their dog's body condition (60%) or consider their dog's recent activity level (43%) to decide on the amount of treats to feed; only 22% of caregivers reported veterinary advice to support their decisions on the amount of treats to feed. Findings from this research offer new insights to dog caregiver feeding habits and their perceptions of treats in relation to the canine diet. These results can be used to inform veterinary counselling strategies and caregiver education initiatives to promote animal health and well-being.