Using Instagram Stories to supplement a required self-care pharmacy course

Social media is widely used among Americans, with Instagram being especially popular in adults under age 30. There are few examples of the use of Instagram in pharmacy education and no reports of student perspectives on using Instagram to supplement self-care pharmacy coursework. This article describes the design, implementation, and evaluation of a teaching innovation using Instagram Stories to supplement a required self-care course.

The instructors of Self-Care Therapeutics created an Instagram account to share content as an optional supplement to course topics. The account shares stories featuring real-time questions from friends and family of the instructors, product and device demonstrations, and discussion of current events or news related to over-the-counter products. An anonymous survey was sent to all students at the semester conclusion to gain student perceptions of the posted content. A focus group was conducted to further interpret the survey data.

Of the 89 students enrolled, 51 completed the survey and 30 students followed the course account. Students agreed that the account was helpful for reinforcing information from class and provided information beyond what was discussed in class, but they had mixed perceptions of its utility for exam preparation and application to real life.

Use of Instagram Stories as an alternative method to supplement content in a required self-care course is feasible and received well by students. Use of social media could improve perceived relevance of course topics to students.