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Related Concept Videos

Persuasion Strategies

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

Bystander Effect

Bystander Effect

The discussion of bullying highlights the problem of witnesses not intervening to help a victim. This is a common occurrence, as the following well-publicized event demonstrates. In 1964, in Queens, New York, a 19-year-old woman named Kitty Genovese was attacked by a person with a knife near the back entrance to her apartment building and again in the hallway inside her apartment building. When the attack occurred, she screamed for help numerous times and eventually died from her stab wounds.

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Routes of Persuasion

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?

Contact-dependent Signaling

Contact-dependent Signaling

Contact-dependent signaling, as the name suggests, requires that communicating cells be in direct contact with each other. This is achieved either through receptor-ligand interactions or by specialized cytoplasmic channels that allow the flow of small molecules between cells. In animal cells, channels called gap junctions facilitate contact-dependent signaling in certain tissues, whereas, plasmodesmata perform a similar function in plants.
Gap Junctions
In animal cells, gap junctions are formed...

Conformity

Conformity

Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.

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Related Experiment Video

Updated: Jul 24, 2025

Author Spotlight: A Novel Setup to Conduct Naturalistic Laboratory Experiments with Real Human Actors in Scenarios

Author Spotlight: A Novel Setup to Conduct Naturalistic Laboratory Experiments with Real Human Actors in Scenarios

Published on: August 4, 2023

Call Individuals to Action.

Kimberly D Fairman¹

¹Adjunct Professor, School of Public Health, University of Alberta, Edmonton, AB, Executive Director, Institute for Circumpolar Health Research, Yellowknife, NT.

Healthcarepapers

|July 7, 2023

Summary

Colonialism

Area of Science:

Social Sciences
Indigenous Studies
Public Health Policy

Background:

Colonialism continues to impact Indigenous Peoples.
Policy changes alone are insufficient to address systemic issues.

Purpose of the Study:

To emphasize individual accountability and commitment in relationships with Indigenous Peoples.
To advocate for relationship-driven change beyond policy interventions.

Main Methods:

Commentary and critical analysis of existing approaches.
Call for distinctions-based legislation and individual leadership.

Main Results:

Individual commitment and accountability are crucial for change.
Relationships are identified as the primary driver for necessary transformations.

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Author Spotlight: A Novel Setup to Conduct Naturalistic Laboratory Experiments with Real Human Actors in Scenarios

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Conclusions:

Distinctions-based legislation can empower individuals to act.
Personal leadership is essential to dismantle racist policies and services in healthcare.