Modernizing marketing strategies for social media and millennials in dermatology

Social media platforms are changing the way health care professionals interact with patients, especially the younger, millennial population. This new mode of communication provides unique marketing opportunities to reach younger generations, primarily via Facebook, Instagram, YouTube, Snapchat, and TikTok. These platforms have already become primary mechanisms by which entertainment, news, and information are consumed, shared, and disseminated in this age group. It is important to understand these evolving dynamics to take full advantage of the opportunities that these platforms confer for creating and executing marketing strategy for dermatologists and clinics.