Related Experiment Video
Updated: Jul 23, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
The psychological drivers of self-reported risk preference
1Department of Psychology, University of Essex.
Abstract:
Why are some people more willing than others to take risks? While behavioral tasks (e.g., monetary lotteries) are often regarded as a gold standard for capturing a person's risk preference, recent studies have found stated preferences (e.g., responses to hypothetical scenarios) to exhibit higher reliability, convergent validity, and test-retest stability. Yet, little is known about the psychological drivers of stated preferences. Central to the stated preference approach, the psychological risk-return model conceptualizes a person's propensity to engage in an activity or behavior as a tradeoff between their risk perceptions and expected benefits. To cast a light on the psychological drivers of risk preference within the psychological risk-return framework, in a series of studies participants reported how they evaluated the risks and benefits of activities and their propensity to engage. Individual differences in analytic and intuitive thinking dispositions were also measured. Some participants referred explicitly to risks and rewards of activities when deriving their risk propensity, which was associated with sensitivity to their risk perception and expected benefit ratings. Associations with thinking dispositions indicated that participants who considered risks and rewards were more disposed to analytic thinking. Participants' reports also revealed a broad repertoire of psychological drivers (e.g., intuition, imagination, and feeling) of their evaluations of activities. These were stable over time, associated with thinking dispositions, and influenced their risk preference. The findings provide support for the psychological risk-return model of risk preference. A multifaceted model of preference is urged by the findings to acknowledge the multiple co-occurring psychological drivers of risk preference. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
Related Concept Videos
Self-Discrepancy Theory
Self-Presentation: Self-Monitoring and Self-Handicapping
Self-Report Tests of Personality
Fundamental Attribution Error
Primary Motives: Sleep, Sex, and Pain Avoidance
Sleep is a fundamental physiological drive that fosters a state of restfulness crucial for several bodily functions. It facilitates body restoration, the process by which the body repairs, rejuvenates, and maintains itself during sleep, including memory...
Self-Evaluation: Self-Enhancement and Self-Verification

