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Updated: Jul 23, 2025

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Published on: June 3, 2013
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Identification in Interaction: Racial Mirroring between Interviewers and Respondents
Robert E M Pickett1, Aliya Saperstein2, Andrew M Penner3
1New York University, New York, NY, USA.
Summary
Survey interviewers subconsciously align their racial identity with respondents, indicating situational identity shifts. This finding impacts understanding race-of-interviewer effects and social homophily.
Area of Science:
- Social Psychology
- Sociology
- Survey Methodology
Background:
- Individuals adapt their identities based on social context.
- Subconscious mirroring of others is a documented social phenomenon.
Purpose of the Study:
- To investigate situational identity shifts among survey interviewers.
- To determine if interviewers' racial identification aligns with respondents' race.
Main Methods:
- Analysis of repeated measures of racial identification from 2004-2018 General Social Survey data.
- Examination of interviewer self-identification changes over time.
- Statistical analysis to control for measurement error.
Main Results:
- Interviewer racial identification varied significantly over time.
- Changes in interviewer identification were not fully explained by measurement error.
- Interviewers were more likely to report racial identities that matched respondents' race.
Conclusions:
- Subconscious affiliative identification influences interviewer behavior.
- Findings have implications for race-of-interviewer effects and the social construction of homophily.
- Re-evaluation of causality in studies of race and inequality is suggested.
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