Motivational Congruence Theory: Beyond the Dualistic Approach to Human Motivation.

Rosa Hendijani1, Piers Steel2

  • 1Faculty of Management, University of Tehran, Tehran, Iran. rosa.hendijani@ut.ac.ir.

Summary

Motivational congruence theory resolves dualism in motivation by emphasizing the interplay between intrinsic and extrinsic factors. This approach highlights how perceived alignment with context drives motivation and performance.

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