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Study of risk perception consumption behavior of sports tourism in China
Gang Li1, Yan Cheng2, Jie Cai1
1School of Sports, Shandong University of Finance and Economics, Jinan, Shandong, China.
Abstract:
In order to further implement the "Healthy China 2030 Planning Outline" and actively develop the sports tourism industry, this study analyzed the independent variables and dependent variables that affect the urban residents' sports tourism risk perception consumption behavior.Finally, the simultaneous regression, stepwise regression and hierarchical regression models of sports tourism risk perception consumption behavior of urban residents are constructed. The purpose is to help people effectively screen all kinds of risks in the process of sports tourism, promote the growth of sports consumption, and provide theoretical and practical guidance for the development of sports tourism.
