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Published on: July 3, 2021
Social Drivers and Algorithmic Mechanisms on Digital Media.
Hannah Metzler1,2,3, David Garcia2,4
1Center for Medical Data Science, Medical University of Vienna.
Algorithms on digital media significantly impact well-being, misinformation, and polarization. Current evidence suggests they reinforce existing social drivers, necessitating further research and careful design for societal benefit.
Area of Science:
- Digital Media Studies
- Sociology of Technology
- Human-Computer Interaction
Background:
- Ubiquitous algorithms on digital platforms raise concerns for individual and collective well-being.
- Algorithmic feedback loops with social drivers complicate research into their true impact.
- The rapid, unregulated adoption of these technologies necessitates critical examination.
Purpose of the Study:
- To review current evidence on algorithmic effects on well-being, misinformation, and polarization.
- To propose research questions for improving digital platform algorithms.
- To explore the risks and opportunities of algorithmically curated media.
Main Methods:
- Literature review of existing evidence on algorithms and societal impacts.
- Analysis of the interplay between algorithmic mechanisms and social drivers.
- Conceptual framework for understanding algorithmic influence within broader societal contexts.
Main Results:
- Algorithmic roles in well-being, misinformation, and polarization are complex and not fully understood.
- Evidence indicates algorithms primarily reinforce pre-existing social drivers.
- Societal factors like individualism and populism are intertwined with algorithmic effects.
Conclusions:
- Further empirical research is crucial to disentangle algorithmic influence from social phenomena.
- Algorithms should be considered within their larger societal context.
- Designing algorithms for societal flourishing, not just profit, presents both risks and opportunities.
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