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Participatory Design and Evaluation of the "Stem Cells Australia" Website for Delivering Complex Health Knowledge:
Patrick Cheong-Iao Pang1, Megan Munsie2,3, Shanton Chang4
1Faculty of Applied Sciences, Macao Polytechnic University, Macao, Macao.
Journal of Medical Internet Research
|July 20, 2023
Summary
A redesigned website effectively delivers stem cell information, improving user engagement and providing trustworthy health options. Participatory design enhances complex science communication for global audiences.
Area of Science:
- Biomedical Science
- Health Communication
- Web Design
Background:
- The internet is a primary source for health information.
- Inconsistent and untrustworthy stem cell treatment information is prevalent online.
- There's a need for evidence-based tools to guide users on stem cell options.
Purpose of the Study:
- To redesign an Australian website for trustworthy stem cell research information.
- To counter stem cell misinformation using a participatory design approach.
- To evaluate the effectiveness of the redesigned website in delivering complex scientific messages.
Main Methods:
- Conducted focus groups and interviews with 12 users to identify information needs.
- Designed a new website version based on user feedback.
- Analyzed 180 days of Google Analytics data to compare website performance.
Main Results:
- The redesigned website reached a global audience.
- User engagement increased, with a significant rise in page reads per session (+110.8%) and session duration (+22.9%).
- Bounce rate decreased substantially (-97.2%), indicating improved user retention.
Conclusions:
- Participatory design effectively addresses knowledge gaps for vulnerable global audiences.
- Website redesign enhanced performance and engagement for science and health information.
- Learnings can inform future website design for reliable stem cell research and therapy information.
Keywords:
complex health informationhealth information–seeking behaviorhealth websitesparticipatory designpublic healthstem cellsMore Related Videos
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