Halal cultivated meat: an untapped opportunity

Area of Science:

• Food Science
• Islamic Studies
• Sustainability Studies

Background:

• The global Halal food market is projected to reach US$1.67 trillion by 2025.
• The Muslim population is rapidly increasing, projected to be 30% of the global population by mid-century.
• Rising meat consumption in Muslim countries poses health and environmental challenges.

Purpose of the Study:

• To explore the acceptability of alternative protein (alt protein) products for Muslim consumers.
• To investigate Halal certification requirements for cultivated meat.
• To examine Islamic beliefs influencing alt protein adoption.

Main Methods:

• Literature review on Halal certification and Islamic dietary laws.
• Analysis of consumer perceptions in emerging Asian and African markets.
• Exploration of potential barriers and enablers for alt protein adoption.

Main Results:

• Limited understanding exists regarding the Halal status and consumer appeal of alt protein products.
• Cultivated meat presents unique Halal certification challenges.
• Specific Islamic beliefs may both support and hinder alt protein acceptance.

Conclusions:

• Further research is needed to ensure alt protein products meet Halal standards and consumer needs.
• Addressing Halal concerns is crucial for the successful integration of alt protein into Muslim diets.
• Understanding cultural and religious nuances is key to widespread adoption among the future Muslim population.