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Updated: Jul 20, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Kalman filter approach to real options with active learning
Sebastian Sund1, Lars H Sendstad1, Jacco J J Thijssen2
1Department of Industrial Economics and Technology Management, NTNU, 7491 Trondheim, Norway.
This study introduces a decision tool for uncertain market profitability, incorporating learning and risk aversion. Risk aversion accelerates investment but reduces the overall value of learning from market signals over time.
Area of Science:
- Decision analysis
- Financial modeling
- Technological innovation
Background:
- New markets from technological innovation create incentives to assess profitability.
- Investment decisions involve uncertain profitability and decision-maker risk attitudes.
- Existing models often do not fully account for the learning process and risk aversion.
Purpose of the Study:
- To develop a decision-support tool for evaluating investment opportunities with uncertain profitability.
- To incorporate the impact of learning and risk aversion into the decision-making process.
- To analyze the optimal timing of investment under uncertainty and learning.
Main Methods:
- Application of the Kalman filter for time-varying estimation of uncertain processes.
- Valuation of investment options dependent on estimated process parameters.
- Focus on linear stochastic processes with normally distributed noise.
- Numerical analysis to explore decision-maker behavior and option value.
Main Results:
- The marginal benefit of learning diminishes significantly over time.
- Optimal investment timing tends to be early in the option holding period.
- Risk aversion leads to earlier investment decisions.
- Risk aversion decreases the value of learning and the benefit of waiting for more information.
Conclusions:
- The developed tool effectively models learning and risk aversion in investment decisions.
- Early investment is favored, especially for risk-averse individuals, due to diminishing learning benefits.
- Risk aversion negatively impacts the value derived from learning and observing market signals over time.
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