The neurophysiological mechanism of valence-space congruency effect: evidence from spatial Stroop task and...

Metaphors commonly represent mental representations of abstract concepts. One example is the valence-space metaphor (i.e., positive word-up, negative word-down), which suggests that the vertical position of positive/negative words can modulate the evaluation of word valence. Here, the spatial Stroop task and electroencephalography (EEG) techniques were used to explore the neural mechanism of the valence-space congruency effect in valence-space metaphors. This study showed that the reaction time of the congruent condition (i.e., positive words at the top and negative words at the bottom of the screen) was significantly shorter than that of the incongruent condition (i.e., positive words at the bottom and negative words at the top of the screen), while the accuracy rate of the congruent condition was significantly larger than that of the incongruent condition. The analysis of the amplitudes of event-related potential components revealed that congruency between the vertical position and valence of Chinese words could significantly modulate the amplitude of attention allocation-related P2 component and semantic violations related N400 component. Moreover, statistical tests conducted on the post-stimulus inter-trial phase coherence (ITPC) found that the ITPC value of an alpha band region of interest (8-12 Hz, 100-300 ms post-stimulus) in the time-frequency plane of the congruent condition was significantly larger than that of the incongruent condition. Above all, the current study proved the existence of the space-valence congruency effect in Chinese words and provided some interesting neurophysiological mechanisms regarding the valence-space metaphor.