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Online Reputation Management for Urologists
1Department of Urology, Tulane Medical School, New Orleans, Louisiana.
Introduction:
"It takes 20 years to build a reputation; it can be ruined in just five minutes." --Warren BuffetThis article will define online reputation management and outline techniques and steps to easily manage and control your online ratings. You do not want to take your reputation for granted. You want to be proactive in protecting your reputation as it is your most valuable asset. After reading this article you will understand the importance of online reputation management, the risk of ignoring this aspect of your reputation, and how every urologist can and should be involved in controlling his/her reputation.
Methods:
Medical as well as nonmedical publications were reviewed to identify the importance of online reputations of physicians, and what can be done to protect one's reputation.
Results:
Research indicates that doctors do have control of their online reputations.
Conclusions:
As physicians, professionally we can live and die by our reputations. We need to take action to manage our online reputations before negative reviews appear on online review sites.
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