Decision Making: P-value Method
Decision Making
Reason and Intuition
Decision Making: Traditional Method
The Anchoring-and-Adjustment Heuristic
Framing Effects
You might also read
Articles linked to this work by shared authors, journal, and citation graph.
Updated: Jul 19, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Zuzanna Z Balewski1, Thomas W Elston1, Eric B Knudsen1
1Helen Wills Neuroscience Institute, University of California at Berkeley, Berkeley, CA, USA.
Neurons in the orbitofrontal cortex (OFC) influence the anterior cingulate cortex (ACC) during decision-making. This interaction helps the brain select the most valuable option by modulating neural activity in the ACC.
05:48The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
Published on: June 12, 2020
13:04Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Area of Science:
Background:
Purpose of the Study:
Main Methods:
Main Results:
Conclusions: