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ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles

Osama Ahmed Abdelkader1

  • 1Marketing Department, College of Business Administration, Imam Abdulrahman Bin Faisal University, Saudi Arabia.

Heliyon
|August 14, 2023
PubMed

Keywords:
ChatGPTChatbotsConsumer behaviorDigital marketingMarketing

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